1.0 INTRODUCTION
This is an elective unit targeted at students wishing
to gain a greater insight into issues associated with
Change Management. It will cover both theoretical aspects
and practical application of key topics relevant to
the task of managing change in a context specific manner.
The unit focuses on the design of the change process
and the analysis of the change context within an organisation,
and introduces the "Change Kaleidoscope" -model
as the basis of analysis. The unit will also provide
the base competence for the associated unit "Implementing
Change".
As befits a post-graduate/post-experience unit, the
emphasis will be more strategic and applied rather than
technical and theoretical.
Although there are no specific formal pre-requisites,
the unit is interdisciplinary and participants will
benefit from having some previous experience in strategic
and/or human resource management.
3.0 UNIT OBJECTIVES
The main objective of the unit is to equip participants
with tools and frameworks to understand the nature of
strategic change and its implications for organisations.
The unit's specific objectives are:
· to develop students' understanding of the
nature, styles, and causes of organisational change
· to develop students' understanding of the revolutionary
changes in today's environment and the impact of these
changes on organisational structures
· to develop students' appreciation for a need
to develop a change approach which is suitable for the
organisation's specific context.
· to provide students with various approaches
to change design and change management including the
"Kaleidoscope Model" and differentiate between
the design of recipe-driven or formulaic approaches
to change implementation and more context-specific approaches.
· to develop an appreciation of the linkages
between organisational culture and change, including
the "Cultural Web", and the international
dimension through Hofstede's studies.
· to provide students with the models to analyse
relationships between power and influence within organisations
· to develop an appreciation of leadership in
change management
· to develop students' understanding of the managerial
skills of an effective change agent
4.0 LEARNING OUTCOMES
By the end of the unit students will be able to:
· Understand the theoretical underpinnings of
change management
· Apply this knowledge to "real life"
situations through synthesis of theoretical frameworks
and practical application via case studies
· Have the ability to analyse and recommend solutions
to complex organisational change problems
· Understand political dynamics within organisations
and the role of a change agent as a chance catalyst
5.0 TRANSFERABLE SKILLS
Through both lectures and case study workshops the
unit seeks to develop information interpretation and
evaluation skills, and analytical/problem solving skills.
The analysis of change management issues in the case-studies
help in further developing the students' analytical
skills.
The workshops involve important elements of team working,
and the case study presentations and written reports
will further develop presentation and report writing
skills. Overall, the unit seeks to build the students'
critical understanding and analytical judgement of strategic
issues within the context of change management.
6.0 TEACHING AND LEARNING PATTERN
Theory and overviews will be developed in a series
of formal two-hour lectures using OHP's and video. Students
will have access to lecture notes via the university
Intranet, (if applicable) prior to the lectures. Each
formal lecture will be supported by a mini-case study,
relevant to the lecture, to encourage student participation.
Formal lectures will be supplemented by two six-hour
workshops. Students will be distributed with a major
case study for each of the workshops to be analysed
in a study group during the workshop. Team presentations
of maximum of 20 minutes will be held at the end of
the workshop followed by a plenary session to give feed-back
on the case. A team report, not exceeding 2,000 words,
will be submitted one week after the workshop.
7.0 INDICATIVE CONTENT
1. Introduction to Unit
Examine linkages between organisational change and strategic
change management. Introduce key strategic principles
of context specificity, prescriptive and emergent strategies.
2. The Causes of Change
Explore different theories on the causes of organisational
change; ie. Tichy's environment, business relationships,
technology, new entrants; and Kanter, Stein and Jick's
three dynamics, environment, life-cycle differences,
political power changes.
3. Organisational Structures and Cultures
Explore the meaning and dimensions of organisation structure
and culture. Assess the extent to which different types
of organisational structure, form and cultures can cope
with and adapt to a variety of change processes. Special
emphasis is placed on analysis of organisations in the
'knowledge economy' context.
4. Politics and Leadership of Change
Examine the meaning of organisational politics and distinguish
between different sources of power and the ways of using
power to influence people. Explore different conflict
types, layers of organisational conflict and conflict
resolution strategies. Compare and contrast leadership
with management and assess different leadership approaches
with different types of change situations.
5. Analysis of Change Context
Use the 'Change Kaleidoscope' framework to introduce
and explain the contextual features in the 'Change Kaleidoscope',
scope, time, preservation, diversity, capability, capacity,
readiness for change and power. Discuss the implications
of each feature for the design of change.
6. Making Change Judgements
Drawing on WH Smith and Hewlett-Packard case studies
use the 'Change Kaleidoscope' to understand change context,
identify which contextual features are critical, and
how the analysis of context is linked to the decisions
made about change.
8.0 INDICATIVE READING
Core reading:
Balogun, J & Hope-Hailey, V, Exploring Strategic
Change, Prentice Hall, 1999
Senior, B, Organisational Change, Prentice Hall, 1997
Burns, B, Managing Change 2nd Ed., Pitman, 1996
Sadler, P, Managing Change, Kogan Page, 1995
Harvard Business Review on Change, Harvard Business
School Press, 1998
McCalman, J & Paton R A, Change Management, A Guide
to Effective Implementation, Paul Chapman Publishing,
1992
Senge, P, The Dance of Change, Nicholas Brealey Publishing,
1999
Background Reading:
Nonaka, I & Takeuchi, H, The Knowledge - Creating
Company, Oxford University Press, 1995
Klein, D, The Strategic Management of Intellectual
Capital, Butterworth - Heinemann, 1998
Senge, P, The Fifth Discipline - Field Book, Nicholas
Brealey Publishing, 1999
Kanter, R M, The Change Masters, Thomson, 1992
Kanter, R M, When Giants Learn to Dance, Thomson, 1992
Handy, C, The Age of Unreason, Arrow, 1995
Drucker, P F, Management Challenges for the 21st Century,
Butterworth-Heinemann, 1999
Case Studies:
Seminar case studies:
1. Managing Change in the NHS, A case study of the
resource Management Initiative (Manchester Business
School, 1991)
2. Changing the Culture at British Airways (Harvard
Business School, 1990)
Lecture Case Studies (Wicham, P A, Financial Times Corporate
Strategy Casebook, Prentince Hall, 2000):
1. Poll offers little comfort for producers (Gillian
O'Connor)
2. A new-style networker with a radical edge (David
Owen)
3. A spirited strategist (John Willman)
4. India's industrial architect (Krishna Guha)
5. Dow tries to engineer a quiet chemical reaction (Tracy
Corrigan)
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